9:30

9:30 - 14:00

INTRODUCTION TO LEAN STARTUP (SOLD OUT)

Susana Jurado Apruzzese - Head of Innovation Portfolio at Product Innovation at Telefonica

Venue: Telefónica



ABOUT THE WORKSHOP

The application of Lean Startup at a large corporation is complex but definitely pays off, as it speeds up the innovation process and is able to create more value with fewer resources while keeping a clear focus on market and customers.
The workshop will cover an introduction to the Lean Startup going through the basics of this methodology and explanation of the key tools will. Participants will engage in a hands-on activity using as an example of a real innovation project from Telefónica.


The participation at the workshop includes:

  • The Introduction to Lean Startup workshop
  • Visit of Telefonica’s Innovation facilities
  • Networking lunch

ABOUT SUSANA

Susana Jurado is currently a Head of Innovation Portfolio at Product Innovation at Telefónica. After fourteen years working on different areas at Telefónica, in the last five years her career has focused on innovation and strategy.
She has been also a member of the core team that defined the current innovation model at Telefónica I+D. In her current role she drives the innovation process, the key tool for managing innovation projects funnel; and runs the innovation calls, where employees submit their ideas (these calls are thus the main source of projects for the innovation funnel). She has co-authored the Lean Elephants report, describing the experience and learnings of applying Lean Startup to innovation projects at Telefónica since 2012. Susana holds a M. Eng. in Telecommunication Engineering and an Executive MBA from IE Business School. And is also currently Associate Professor of Lean Enterprise at the IE Business School.

8:30

8:30 - 13:00

THE USE OF “MAKIGAMI WALL” FOR VISUAL COMMUNICATION

Paulo Napolitano - Knowledge Area Leader for Operations, Lean and Innovation at Herrero Builders

Venue: Toyota Auditorium



ABOUT THE WORKSHOP

The use of visual communication is a key factor for teams to innovate. The “Makigami Wall” is a methodology used to develop visuals to enhance collaboration, share new ideas, and solve complex problems. This workshop will give participants an overall idea on how to create a “Makigami Wall” following 5 basic steps. The workshop will cover the theory with many real examples from the industry as well as a hands-on exercise where the participants will practice and build your own “Makigami Wall”.


The participation at the workshop includes:

  • The The Use of “Makigami Wall” for Visual Communication workshop
  • Networking lunch

ABOUT PAULO

Paulo Napolitano has over 30 years of construction experience as a General Contractor. He has been applying Lean Principles in projects and organizations since 1999. He combines research in innovative areas with practical experience to improve team performance, organization performance, and develop a culture of innovation. His main focus is on Product Development and Product Execution.

He also has been working with General Contractors, Architects, Consultants, and Subcontractors in South America, Europe, and North America.

Project sizes that he has worked and he is still working today: from 5 million to 1.2 billion dollars.

Company size that he has worked and he is still working today: from 15 million to 55 billion dollars.

8:30

8:30 - 13:00

KNOWLEDGE-BASED ENVIRONMENT TO ENABLE LEAN THINKING IN PRODUCT DEVELOPMENT

Dr Ahmed Al-Ashaab - Reader in Lean Product Development at Cranfield University

Venue: Toyota Auditorium



ABOUT THE WORKSHOP

Lean PPD is the application of lean thinking in product design, engineering and development. It focuses on value creation, provision of knowledge environment, continuous improvement and set-based concurrent engineering (SBCE) process that encourage innovation and collaboration. It provides knowledge based user centric design and development environment to support value creation to the customers in term of innovation and customisation, quality as well as sustainable and affordable products. LeanPPD is product development in knowledge-based environment. This session presents an overview of LeanPPD and its core element SBCE as well as the Lean Knowledge Life Cycle (LeanKLC), a methodology which enables companies to systematically capture re-use and create knowledge in product development. The session will also introduce Trade-off Curves (ToC) as knowledge visualisation tool which enable SBCE applications. This is done through the generating sets of designs, comparing different design solutions, narrowing sets of design solutions, and optimising final design solution. During the workshop, the participants will have hands-on experiences of the application of ToC using realistic industrial data to generate a set of designs within SBCE environment


The participation at the workshop includes:

  • The Knowledge-Based Environment to Enable Lean Thinking in Product Development workshop
  • Networking lunch

ABOUT AHMED

Dr. Al-Ashaab is Reader in Lean Product Development at the Manufacturing Department of Cranfield University. He is leading the LeanPPD Research Group at Cranfield University. He was the technical coordinator of the LeanPPD European project. His research projects have a strong focus on industrial applications. At

Cranfield University, He is the Course director of MSc program on Knowledge Management for Innovation. He has 23 years of teaching experience in Mexico, Colombia, France and UK. Dr Ahmed Al-Ashaab is the author/co-author of more than 60 research papers published in major international journals and internationally refereed conferences. He has supervised over 70 Masters and Doctoral theses. He has been an active peer reviewer for EPSRC, and several international journals. He has been collaborating with many companies such as Rolls-Royce, Airbus, Visteon, JLR, VW, Sitech, Indesit, MOOG, Caltec, CEMEX, Paxton and GE.

8:30

8:30 - 13:00

LEADING PEOPLE AND CROSS FUNCTIONAL TEAMS IN A LEAN INNOVATION ENVIRONMENT

Norbert Majerus - Lean Champion at Goodyear, and Shingo Prize Winner

Venue: Toyota Auditorium



ABOUT THE WORKSHOP

Many lean change agents cite “the people” as the biggest challenge in the transformation. This was certainly also an experience that Goodyear’s lean champion, Norbert Majerus had. He learned that people must be fully engaged in the transformation to produce sustainable results. A lot has been published about how Toyota manages people – and all of that is very good – But many companies have experienced challenges to copy the Toyota model because they have a different culture and organization. It is obvious to Goodyear now that they have a different organization and culture and that people must be managed differently. To get there, it helps to understand the principles, the specific needs and challenges. Through the workshop, participants will learn what experience they had in Goodyear innovation centers during and after the lean transformation. The workshop is based on the training Goodyear provides to its associates, and includes many industrial examples as well as hands-on exercises through which the participants will understand how to lead the transformation from the people perspective.


The participation at the workshop includes:

  • The Leading people and cross functional teams in a lean innovation environment workshop
  • Networking lunch

ABOUT NORBERT

Beginning in 2005, Norbert has implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For nearly a decade he has been Goodyear’s lean champion in research and development. Norbert, born and raised in Luxembourg, has a Master’s degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and has worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron. Norbert recently published his first book “Lean-driven Innovation,” and he has spoken at many conferences in the USA and other countries.

14:00

14:00 – 18:00

DESIGN THINKING

Prof Christopher Tucci - Dean of College of Management of Technology and Chair in Corporate Strategy & Innovation at EPFL

Venue: Toyota Auditorium



ABOUT THE WORKSHOPP

In this session, the participants will engage in a multidisciplinary collaboration to tackle real world problems using a human-centered approach. Through very hands-on session the participants are encouraged to discover through observation what is meaningful and to whom, to generate empathy with users, find a specific focus on a challenge and ideate on possible solutions. These must, then, be quickly prototyped, tested and iterated based on customer feedback. The participants will learn about some of the different tools and exercises to generate insights, collaborative working, idea building, rapid prototyping and iterative testing.


The participation at the workshop includes:

  • The Design Thinking workshop
  • Networking lunch

ABOUT CHRIS

Professor Tucci is Dean of the College of Management of Technology at the École Polytechnique Fédérale de Lausanne (EPFL), where he is the Chair of Corporate Strategy & Innovation. He received his PhD degrees in Management from the Sloan School of Management, MIT. He joined EPFL in 2003 where he teaches courses in Technology and Innovation Management (TIM), Information Technology Strategy and Design Thinking. His primary areas of interest are business models, open innovation, lean innovation, crowdsourcing and design thinking.

14:00

14:00 – 18:00

THE DARE APPROACH TO DEPLOY LEAN INNOVATION BEST PRACTICES TO ACCELERATE NEW PRODUCT DEVELOPMENT

Dr Myrna Flores - President and Co-founder at Lean Analytics Association, and Visiting Researcher and Lecturer at EPFL

Venue: Toyota Auditorium



ABOUT THE WORKSHOP

The DARE Cycle proposes a continuous learning approach to enable the lean transformation in the innovation/product development process. Through the workshop participants will learn about the four proposed phased phases: Discover, Assess, Roadmap and Execute. Through a hands-on session based on lean product development best practices identified through action based research, participants will learn through a simulated case how to collaboratively prepare a roadmap to tackle identified gaps.

Discover
Drive awareness by sharing the lean thinking latest trends and practices in product development resulting from several best practices research projects carried out in more than 20 companies to energize teams to start their lean product development journey. The Lean Innovation Model will be also explained as a guideline to identify different enablers to enable the lean transformation.

Assess
Identify the readiness and maturity level of implementing lean thinking practices using the SMART Assessment.

Roadmap
Create a roadmap to execute strategic lean initiatives to reduce the biggest gaps resulting from the SMART Assessment.

Execute
Expose participants to different scenarios to execute the lean innovation roadmap engaging cross-functional teams.


The participation at the workshop includes:

  • The DARE Approach to deploy Lean Innovation Best Practices to accelerate new product development workshop
  • Networking lunch

ABOUT MYRNA

Dr. Flores has over 20 years of experience collaborating as an internal or external consultant in different manufacturing and services organizations, leading several initiatives related to Lean Thinking, Business Process Improvement, Six Sigma, Supply Chain, Change Management, Open Innovation, Digital Transformation and Human Centered Service Design; providing also training and coaching. She is co-founder and president of the Lean Analytics Association (LAA) and visiting scholar at the College of Management of the Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland. She carried out her Post-doc at EPFL collaborating at the Lean Product and Process (LeanPPD) FP7 European project from 2009 to 2013. She completed her PhD in 2006 at the Politecnico di Milano studying Open Innovation Models to enable industry-university collaboration for innovation. She obtained her Master’s Degree in Manufacturing Systems in 1999 and a Bachelor’s Degree in Mechanical Engineering from Monterrey Tec (ITESM) in 1996.

14:00

14:00 – 18:00

A METHODOLOGY TO DEFINE A PIPELINE OF STRATEGIC INNOVATION PROJECTS

Dr Alberto Hernández - Director of R&D Industrial Liaison at Tecnológico de Monterrey

Venue: Toyota Auditorium



ABOUT THE WORKSHOP

One of the main challenges of any organization interested on implementing initiatives for innovation and continuous improvement is the identification of strategic projects. This workshop will enable participants to learn a methodology to define systematically a pipeline and portfolio of innovation projects aligned with the strategy of an organization (company, business unit or department). The methodology consists of a series of tools integrated to facilitate multifunctional teams to generate the innovation vision and strategies, identify problems and opportunities that obstacles its achievement, and define strategic innovation projects to solve them.


The participation at the workshop includes:

  • A Methodology to define a pipeline of strategic innovation projects workshop
  • Networking lunch

ABOUT ALBERTO

Dr Alberto Hernández worked 8 years in engineering and R&D in steel and glass manufacturing industry, and 23 years as professor and director of graduate programs and applied research centres at Tecnológico de Monterrey. One of his main research interest is in the implementation of Innovation & Lean Design for Six Sigma initiatives, where he has implemented them in more than 30 companies in México and Latin-American. Alberto holds a PhD in Mechatronics from the University of Texas at Austin, MS in Design and Manufacturing from the University of Wisconsin-Madison and BS in Mechanical and Electrical Engineering from Tecnológico de Monterrey. He is currently Director of R&D Industrial Liaison of the School of Engineering and Science of Tecnológico de Monterrey.